A DESIGNER IN THE PRINTER’S DEN
In this blog series, the creative director of our sister company, Blackbuck Marketing, gives us an insider’s view of what a graphic designer can learn working inside a printing company.
It’s the most wonderful time of the year, and that means that every non-profit is gearing up to mail out their end-of-year appeal letters. If you’re a designer, you may have worked on several of these pieces in the last month or two.
You’ve probably seen the standard format these letters take: an 8.5 x 14″ sheet with a section at the bottom that perforates off. The donor fills out that bottom section with their pledge information, tears it off, and mails it back in the enclosed, self-addressed envelope.
So here’s my tip for you today: when you’re designing this kind of appeal – or any piece that has both folds and perforation on it – don’t have a fold line overlap with a perforation line. In fact, you want to leave at least 1/4 inch between any fold and perf, as shown below.
