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Want to give your text a full court press?

Embossing is a nice way to add dimension to a print piece. It requires a die and the size and intricacy of the artwork will affect the cost. Very fine detail should be avoided – it won’t be as prominent as it looks on a monitor or when printed. Embossing can be registered to an image or can stand alone on blank stock or solid ink coverage. Keep in mind that when you emboss a piece, the back of the sheet will be debossed and the image will be in reverse. Type will appear backwards and the deboss will affect any content printing on the back.

Do:

  • Create a layer in your files for the areas that you want to emboss.
  • Check the effect that the emboss will have on the reverse side of the sheet.
  • Keep in mind future projects – embossing dies can be used again and again.

Don’t:

  • You can’t emboss and deboss on the same side of the sheet – it is one or the other.
  • Avoid fine detail or tiny type – the details are likely to get lost. If registering the emboss to print, bigger is better. There is always movement when dealing with press and when embossing it becomes much more apparent on small detail.

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Tricks of the Trade Series

Emboss or Deboss is part of a series of tips to help enhance all your print projects.
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