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How metal are you?
Foil vs. Metallics
Metallic inks are printed on press and come in a range of colors. They are more cost-e ffective than foil and require less production time.
Foil requires a die which adds to the cost and additional time for the process of stamping. It comes in a range of colors, eff ects and designs and works well on uncoated stock where metallic inks tend to lose their luster.
Do:
- Ask to see a metallics Pantone book, there are color options that aren’t in a standard Pantone book.
- Create a layer in your files for graphics or type that foil stamps or prints in a metallic ink.
- Consider using clear foil as an alternative to spot varnish to make a logo or graphic pop.
Don’t:
- Use for overprint images or solids, metallic ink should be reversed.
- Include small details in work that will be foil stamped.
- Forget that the pressure of the die when applying foil might leave a slight image on the reverse side of the sheet.
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Tricks of the Trade Series
Foil vs. Metallics is part of a series of tips to help enhance all your print projects.
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